Showing posts with label Product Details. Show all posts
Showing posts with label Product Details. Show all posts

Saturday, February 13, 2016

The Smart Truck in the Smart Era

Image Courtesy: www.mahindratruckandbus.com/about-us.html
Truck is a major means of transport. Every day, trucks carry goods from one part of our country to another, giving us conveniences. When the whole world these days has grown to be smart in every field, be it in terms of communication, telecom, infrastructure support, factories, manufacturing, logistics, how can trucks be behind. And even the need to preserve our environment, to keep it safe, we need smart trucks.

When I sat back to write this post on smart truck, I remembered my plight when I was relocating to Delhi from Jamshedpur. The household goods were packed well and loaded into the container a week before our travel to Delhi. We were assured that the goods would reach Delhi by the time we reach there. But to our dismay, the truck with goods did not reach even after our arrival in the city. On enquiring with the logistic company, which was taking care of this, we came to understand that the truck had very unexpected and unlikely breakdown. The authorities were not able to tell us that how much time, it would further take for the vehicle to be repaired. They were also trying to do an alternate arrangement for offloading the goods into another vehicle and send to us. But either of the process could have taken minimum 7-8 days. Relocating to a new city and not knowing anyone made this delay a bit painful. Managing to be in the new place and settling for the initial few days without having the basic necessary goods made the days a bit tough. Took a sigh of relief on receiving the goods after a week’s time. This could have very well been avoided if the breakdown of the truck could have been taken care off.

Recently, when I got an opportunity to be part of the launch of Mahindra’s Smart Truck BLAZO during recently concluded Auto Expo 2016, the statement from the authorities regarding the service guarantee seemed so much of value proposition: “Get back on road in 48 hours, or get Rs. 1000/- a day”. This statement really shows the confidence of the brand Mahindra and it indeed is a great service promise. Mahindra says that in the unlikely event of a breakdown, they claim to get the truck working in 48 hours or they will pay Rs. 1000 per day till the truck is back on road. On being asked Mr. Nalin Mehta (MD & CEO, M & M Trucks & Bus Division) that why a brand like Mahindra need to give such a strong service guarantee, he said that it marks how confident they are as a brand and they promise to deliver these guarantees to their customers.

I feel, this service guarantee is a great commitment from the brand to its consumers. We can feel safe that our goods will be taken care off and also we can be sure that delivery commitment made by the logistics company can be fulfilled with the support of the truck manufacturers. Since trucks ply on roads for longer durations, such service guarantees come as bliss and that is what Mahindra has come forward with the recently launched BLAZO range, India’s first Smart Truck. These smart trucks are supposed to have lesser breakdowns and in case of unlikely breakdowns, the brand promises service guarantee at the breakdown point.

Now the question arises, how these smart trucks are going to be different from the regular trucks which we see on road (Information courtesy: www.mahindratruckandbus.com  and a few of these details are also mentioned in my post “Mahindra BLAZO: India’s First Smart truck” - http://moviereviewsbybinduc.blogspot.in/2016/02/mahindra-blazo-indias-first-smart-truck.html).

Smart look: Ah! This is so important. Gone are the days, when we would see the regular conventional looking trucks on road. Mahindra’s smart trucks are designed in bright colours which are indeed giving the trucks very smart look.

Ergonomics: This is such an important factor from the perspectives of the drivers. Often, truck drivers need to go for long-distance travels, and so, driving comfort becomes a major parameter. Mahindra’s smart truck does assure of more safety and more comforts. The 4-point suspended cabin truly enhances driving comfort. The controls are ergonomically located to reduce effort within the cabin. 4-vent AC system along with factory-fitted fans ensures cool comfort at all times. The tilt and telescopic steering allows drivers to adjust the steering to the drivers’ convenience.

Avoid accidents: A Wide windshield and large rear view mirrors provide greater visibility to the drivers. Indeed, Mahindra’s smart trucks have this feature. The anti-lock braking systems ensure greater braking control even at higher speeds.

Timely Maintenance: Being a heavy duty vehicle, the trucks do demand maintenance as well. How good it would be if the drivers get the critical information in real time and that is what Mahindra’s smart truck promises through its Driver-Information System (DIS), which would give critical information to the driver in real time. Apart from the engine RPM, temperature, speed and fuel levels, it has tyre pressure, trip kilometer, diesel consumption per kilometer, battery voltage, service reminders and other important details.

Better Mileage: Mostly trucks carry goods for long distance, and it plies on all types of roads. It at times runs with full load and at times without any load. FuelSmart switches of Mahindra’s smart truck is automotive technology at its best. The FuelSmart switches lets you choose between superior mileage and unmatched power as and when your business demands. Turn on the ‘Heavy /mode’ when carrying full loads. Use the ‘Turbo Mode’ when transporting big loads over steep inclines. Or simply switch on the ‘Light Mode’ when running without load. Each mode squeezes the maximum efficiency from the mPower Fuel smart engine and gives you unbeatable mileage.

Better Turnaround Times: Mahindra BLAZO is a smart truck built for safe, fatigue-free driving which means fewer stoppages by drivers, more distance covered in less time and improved turnaround times.  

I am sure these smart trucks are going to evolve further during the coming years to give more conveniences to its users as well as consumers.

I am writing this blog post for the MTBD#SmartTrucking activity at BlogAdda.

Mahindra’s recently launched Smart truck and an engineering marvel BLAZO appears to be in sync with their punchline for this range: The Smart Truck with a Solid Guarantee. 






Sunday, February 7, 2016

Mahindra BLAZO: India’s First Smart Truck

Image Courtesy: www.mahindratruckandbus.com
It was a great delight to receive an invite from BlogAdda to attend the launch of Mahindra BLAZO, India’s first Smart truck. The launch was on 4th February, 2016 at Auto Expo 2016. I was even more excited because, I had never visited an Auto Expo earlier. I was really keen to witness the launch as well as to explore how an Auto Expo is organized. Newspaper reports in the past have always highlighted the magnitude of this event, and also in regard to how it is a great platform for the automobile companies to showcase their vehicles.

When I reached the Auto Expo 2016 at Greater Noida, I was very much amazed with the way things were organized. Sufficient parking space with proper boards made the task easy. To my surprise, frequent shuttle services were arranged for going to the venue. I could experience the positive Moments of Truth right from my parking the vehicle to mine reaching Gate No. 10 of the Auto Expo.

Me at the gate

I went straight to the section which was showcasing the vehicles of Mahindra and Mahindra. The whole environment was full of energy. Another reason of my excitement was that I was going to meet a great leader like Anand Mahindra, Chairman of Mahindra and Mahindra.

I am waiting for the launch 
After unveiling SUV, Sports Car, Commercial vehicle, now it was the turn of Mahindra BLAZO to be launched. Four officials - Mr. Anand Mahindra (Chairman of Mahindra & Mahindra), Mr. Nalin Mehta (MD & CEO, M & M Trucks & Bus Division), Mr. PK Goenka, (President of Automotive and Farm Equipment Sectors of Mahindra), Mr. Rajan Wadhera (President, Truck & Powertrain Division, Head Mahindra Research Valley) were on the dais to unveil India’s Smart Truck which was behind a green cover.

Images : Clicked using my mobile

Mr. Anand Mahindra said: Mahindra is constantly striving to push the boundaries of technology and innovation while developing new mobility solutions for a rapidly evolving world.

Mr. PK Goenka said: “Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new BLAZO HCV range will further enhance our position in the market by significantly improving the customer value proposition”.

Mr. Rajan Wadhera, speaking at the occasion said: “It is a proud moment for us as we unveil the BLAZO range today. Together with the unheard of mileage and service guarantees which we have announced, I am sure that we will continue to innovate to provide better value to our customers. At the core of the mileage guarantee that we are offering for the BLAZO series of trucks is the Fuelsmart Technology of our MPower CRDE Engine. In commercial vehicles, there is a challenge to provide a single solution of engine and vehicle power-train configuration to multiple applications and variants. The fuelsmart technology with its multi-mode switches, will help drivers into choosing correct mode based on load and road conditions, thereby leading to efficiencies”.

Mr. Nalin Mehta said: “Our mileage guarantee is a clear vindication of our engineering excellence and our resolve to provide better value proposition to customers. The service guarantee is the outcome of our strong focus on after-sales network by leveraging group synergies and organic growth in the service touch points and spares retailer network. Continuous product innovation and customer centricity is at the core of Mahindra Truck and Bus Division which has made these guarantees possible.

He further added, “We have aggressive marketing plans to promote the new BLAZO series. Besides bringing in the new technology, we have even refreshed the looks of the new series and are introducing the new turquoise blue colour variant. Also, given the sincere confidence that the brand exudes, we have chosen the suave, dashing, macho, popular and well renowned Bollywood actor, Ajay Devgn to be the face of our new campaign featuring the product and service guarantees.”

Finally the moment arrived, the New Mahindra BLAZO was unveiled amidst the flashlights and cracker lights. I managed to capture the glimpse of this engineering marvel of Mahindra Truck and Bus Division on my mobile. 



                                                                 Video of the launch made using my mobile


                                                       Images of the launch : Clicked using my mobile




                                                A few close-ups : Clicked using my mobile




                                                     Me with the Vibrant BLAZO : Clicked using my mobile

After the launch, media professionals and we as bloggers had the opportunity to interact with these senior officials. To be honest, I was so fascinated with the look of this new Mahindra BLAZO that, I had no questions to ask. Still, I along with my blogger friends Thomas Mathews, Dev and Brig Ravi had interactions with Mr. Nalin Mehta. These interactions gave a good amount of knowledge about the special features and value propositions which BLAZO is offering customers. 



                                                             Images : Clicked using Dev's mobile

Features of Mahindra BLAZO (Information collated from the brochure of Mahindra BLAZO, www.mahindratruckandbus.com and through the interactions with Mr. Nalin Mehta)


Variants: The BLAZO range comprises of tippers and trucks starting from 25 tonne till the range-topping 49-tonne variants.


FuelSmart BLAZO: “Get more mileage or give the Truck back”. What a confidence! Yes, the new Mahindra BLAZO brings smart new technology to Indian Transport: FuelSmart. Presented in the form of the three switches, this technology would give unbeatable mileage without compromising on power’. Mahindra: ‘We are not just saying it. We are actually giving you a rock solid guarantee. Mahindra BLAZO will give you more mileage than your current truck or you can actually return it. It is a guarantee that has never been given before.’ It indeed reflects Mahindra’s confidence in its new range of trucks.


mPower Engine of BLAZO – The heart of Smart: Its mPower FuelSmart engine with 7.2 L displacement has a large heart with immense reserve capacity for relentless outperformance for years to come. This engine, in combination with the multi-mode switches, delivers uncompromising performance. Giving mileage without shortchanging you, when you need power, pick up or pulling ability. At the same time, this engine cuts down on emissions to give you cleaner, greener running for years to come.




                                                    Image Courtesy: www.mahindratruckandbus.com

FuelSmart Switches: FuelSmart is automotive technology at its best. The FuelSMart switches lets you choose between superior mileage and unmatched power as and when your business demands. Turn on the ‘Heavy Mode’ when carrying full loads. Use the ‘Turbo Mode’ when transporting big loads over steep inclines. Or simply switch on the ‘Light Mode’ when running without load. Each mode squeezes the maximum efficiency from the mPower FuelSmart engine and gives you unbeatable mileage. This is the FuelSmart advantage.

Service Guarantee: “Get Back on Road in 48 hours, or get Rs. 1000 a day”. Again another statement which projects so much of confidence. A great service promise like never before. In the unlikely event of a breakdown, Mahindra claims to get the truck working in 48 hours or they will pay Rs. 1000 per day till the truck is back on road.


                                           Video Courtesy: You Tube - Mahindra Truck & Bus BLAZO TVC

More Safety and More Comforts: The 4-point suspended cabin that truly enhances driving comfort. The controls that are ergonomically located to reduce effort within the cabin. 4-vent AC system along with factory-fitted fans ensure cool comfort at all times.

The tilt and telescopic steering allows drivers to adjust the steering to their convenience. A wide windshield and large rear view mirrors provide greater visibility. The anti-lock braking system ensures greater braking control even at higher speeds. Driver-Information System (DIS) gives critical information to the driver in real time. Apart from the engine RPM, temperature, speed and fuel levels, it has tyre pressure, trip kilometer, diesel consumption per kilometer, battery voltage, service reminders and other important details.

Mahindra BLAZO is smart truck built for safe, fatigue-free driving which means fewer stoppages by drivers, more distance covered in less time and improved turnaround times.

Lovely experience - Just sitting behind the wheels of BLAZO

On asked, why the need for such a strong guarantee proposition, Mr. Nalin Mehta said that it marks how confident they are as a brand and they promise to deliver these guarantees to their customers.


Mahindra’s Greenfield plant in Chakan is where BLAZO will be manufactured. Massive in scale, the Chakan plant, is also renowned for its attention to detail. The infrastructure has cutting-edge technology and sustainable practices, which make it a plant that is ready to give the world generations of outperforming vehicles. 

I tried my hand at reporting as well. Here are two samples of my videos.

     
                                                                 Video made using my mobile



                                                                Video made using my mobile

With these two videos, let me now wind up this post of mine. Thank you BlogAdda for giving me this wonderful experience.


Mahindra BLAZO, India's first Smart Truck assures great Product and Service Guarantees. Promises 'More Safety, More Comfort, More Trips, More Profits'. It is indeed going to be a game changer.

Thursday, August 13, 2015

ZenFestival: Zensation on the Rise

Image Courtesy: Facebook Page of ASUS India

Smartphones have already changed the way we live our lives. Although popularized initially as a handy emailing tool for busy executives on the move, now, smartphones have become an integral part of people’s lives, and used for leisure, entertainment, social networking, photography etc. Smartphone has become ubiquitous.


Exclusive Superpass for ZenFestival 2015

It was in the month of April, 2015 that I got to attend ASUS ZenFone 2 launch. I was equally excited when I got my ‘Exclusive Superpass’ invite for the launch event at Jawaharlal Nehru Stadium for unleashing the superpowers of new variants of ZenFone on 6th August, 2015. This turned out to be a huge event, rather it actually turned out to be a festival in real sense – the Zen Festival. Media, bloggers, technical experts, young students from various institutes formed the audience. ASUS’ attempt to have more real-time interaction, closer relationship with consumers reflected through this Zen Festival and is incredible.


Me at the event along with friends Pooja, Vivin, Vijay, Raj

My Incredible T-shirt and Zenny

I was overwhelmed to see the huge turnout of audience. Although  I regret not being able to meet many of my blogger friends. The registration area had Digital Graffitti wall and Photo Op Zone as well. People enjoyed clicking themselves in these zones. The auditorium was also jam packed.

Image Courtesy: Facebook Page of ASUS India
Let me try to share with you a glimpse of ZenFestival event.

The event was hosted by very famous VJ Cyrus Sahukar. He interacted with the audience as well. The event kickstarted with an awesome performance by drummers and dancers. 

Host Cyrus Sahukar; Image Courtesy: Facebook Page of ASUS India

Drummers & Dancers;   Image Courtesy: Facebook Page of ASUS India
Drummers & Dancers; Image Courtesy: Vijay Raj - IClickd
It was followed by ASUS Chairman Jonney Shih taking stage to do the announcements and launch formalities. He expressed his delight : “We are very excited to bring our latest ZenFone models and all new ZenPad series to the Indian Market. These brand new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and offers Indian consumers a premium user experience tailored to their individual mobile needs.”

ASUS Chairman Jonney Shih;  Image Courtesy: Facebook Page of ASUS India

Jonney  Shih expressed his gratitude towards India for welcoming ASUS ZenFone 2 with open arms. He mentioned about 25000 units’ sale on a single day in India and also about  15,00,000 shipments made to India during the period of last one year. He also spoke about the ZenFone 2’s performance in other countries globally viz. Taiwan, China, South East Asia, France, Italy, Japan, US etc.

Indian Market appears to be very good for ASUS ZenFone
Announcements were made in regard to the features, pricing and availability of the latest additions to the ZenFone and ZenPad families viz. ZenFone 2 Deluxe, ZenFone 2 Laser, ZenFone Selfie, ZenPad 7.0, ZenPad 8.0 and last but not the least ZenFone Max.

Jonney Shih unleashed the superpowers of ZenFone 2 Deluxe, ZenFone 2 Laser. Actress Sonakshi Sinha joined Jen Chuang (from ASUS Design Team) to launch ZenFone Selfie. Sonakshi even tried some selfie on-the-spot. Jen Chuang later unveiled ZenPad 7.0 and ZenPad 8.0. The event also saw the worldwide debut of incredible new model ZenFone Max, which was done by Jonney Shih.

Jen Chuang; Image Courtesy: Vijay Raj - IClickd 

Actress Sonakshi Sinha; Image Courtesy: Vijay Raj - IClickd

Zenny made a cute appearance on stage giving good moments of entertainment.

Zenny and Jonney; Image Courtesy: Facebook Page of ASUS India


Unleashing Superpowers; Image Courtesy: Facebook Page of ASUS India

The details about different ZenFone mobiles are mentioned below.

ZenFone 2 Deluxe: See the Crystal Miracle
ZenFone2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. It includes the latest ASUS ZenUI – the world’s first fully-customizable mobile interface – and Trend MicroTM  security software for safe web browsing.




ZenFone 2 Laser: See at the Speed of Light

It includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. Available in 5 inch, 5.5 inch, and 6.0 inch versions with upto 1920 X 1080 – pixel full HD resolution, ZenFone 2 Laser also incorporates the latest and toughest Corning Gorilla Glass 4. It boasts an upto octa-core 64-bit Qualcomm® SnapdragonTM  processor with upto 3 GB of fast memory for unwavering performance.




ZenFone Selfie: See the Perfect You
ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-colour, dual-LED Real tone flash at both front and rear. It is a trailblazing fusion of fashion, technology and craftsmanship that lets users see their perfect selves. It also has laser auto-focus for ultra-fast shots with complete clarity. Its ergonomic arc design and intuitive rear key makes capturing selfies easier than ever, with live digital cosmetics to aplly some magical glamour – all enjoyed instantly on the stunning 5.5-inch Full HD display.



ZenFone Max: See for Longer
ZenFone Max is the latest addition to ZenFone family. It features an ultra-high-capacity 5000 mAh battery for incredible battery life, plus a 13MP PixelMaster amera with laser auto-focus for near-instant focusing and exceptional clarity.



ASUS ZenPad 7.0 and 8.0
These are the premium 7-inch and 8-inch tablets that combine refined styling, incredible entertainment capabilities with rich and vivid visual experience, and are the world’s first tablets to offer customizable functionality, as well as being the world’s first tablets to integrate DTS-HD Premium SoundTM for the ultimate sound experience.





ZenPad is the world’s first tablet to feature an innovative interchangeable cover design that lets users easily customize their tablet with functional back covers. These can provide extra features and additional colour options, while perfectly matching ZenPad’s looks. Zen Clutch is a sophisticated carrying and protection solution for ZenPad; Zen Case lets users outfit ZenPad in their choice of five sleek or vivid colours and features a fine leather tecture; and Audio Cover brings immersive 5.1 – channel surround sound to a tablet for the first time. Power Case extends ZenPad’s battery life, giving users upto 16 hours of usage to easily get them through their day or even the long international flights.
ZenPad is available with LTE/3G connectivity and phone functionality or as a Wi-Fi- only model.

Comparison with IPhone 6 was done in many of the aspects, whether it was in terms of price range, camera, photo quality etc.

Availability
ASUS ZenFone 2 Deluxe, ZenFone Selfie, ZenFone 2 Laser will be available from August 2015 in India for online purchase through Flipkart, ASUS Exclusive stores and authorized retailers.


Source of Images
Wherever, I have not mentioned any courtesy for images in this post, those photographs are clicked by my mobile. For other images, I have mentioned the courtesy.

I would like to thank my dear friend Vijay Raj who has shared his photographs with me. He is a great photographer as well as a Tech Blogger. Please see more photographs of this event ZenFestival by Vijay at IClickd

I have also picked up a few photographs from the facebook page of ASUS India. Please have a look at this link of ASUS Page.

Further Information
Please visit http://www.asus.com/in for further information.

Pre-Order it here:
http://www.flipkart.com/mobiles/~new-range-of-asus-zenfone/pr?sid=tyy%2C4io