Thursday, August 13, 2015

ZenFestival: Zensation on the Rise

Image Courtesy: Facebook Page of ASUS India

Smartphones have already changed the way we live our lives. Although popularized initially as a handy emailing tool for busy executives on the move, now, smartphones have become an integral part of people’s lives, and used for leisure, entertainment, social networking, photography etc. Smartphone has become ubiquitous.


Exclusive Superpass for ZenFestival 2015

It was in the month of April, 2015 that I got to attend ASUS ZenFone 2 launch. I was equally excited when I got my ‘Exclusive Superpass’ invite for the launch event at Jawaharlal Nehru Stadium for unleashing the superpowers of new variants of ZenFone on 6th August, 2015. This turned out to be a huge event, rather it actually turned out to be a festival in real sense – the Zen Festival. Media, bloggers, technical experts, young students from various institutes formed the audience. ASUS’ attempt to have more real-time interaction, closer relationship with consumers reflected through this Zen Festival and is incredible.


Me at the event along with friends Pooja, Vivin, Vijay, Raj

My Incredible T-shirt and Zenny

I was overwhelmed to see the huge turnout of audience. Although  I regret not being able to meet many of my blogger friends. The registration area had Digital Graffitti wall and Photo Op Zone as well. People enjoyed clicking themselves in these zones. The auditorium was also jam packed.

Image Courtesy: Facebook Page of ASUS India
Let me try to share with you a glimpse of ZenFestival event.

The event was hosted by very famous VJ Cyrus Sahukar. He interacted with the audience as well. The event kickstarted with an awesome performance by drummers and dancers. 

Host Cyrus Sahukar; Image Courtesy: Facebook Page of ASUS India

Drummers & Dancers;   Image Courtesy: Facebook Page of ASUS India
Drummers & Dancers; Image Courtesy: Vijay Raj - IClickd
It was followed by ASUS Chairman Jonney Shih taking stage to do the announcements and launch formalities. He expressed his delight : “We are very excited to bring our latest ZenFone models and all new ZenPad series to the Indian Market. These brand new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and offers Indian consumers a premium user experience tailored to their individual mobile needs.”

ASUS Chairman Jonney Shih;  Image Courtesy: Facebook Page of ASUS India

Jonney  Shih expressed his gratitude towards India for welcoming ASUS ZenFone 2 with open arms. He mentioned about 25000 units’ sale on a single day in India and also about  15,00,000 shipments made to India during the period of last one year. He also spoke about the ZenFone 2’s performance in other countries globally viz. Taiwan, China, South East Asia, France, Italy, Japan, US etc.

Indian Market appears to be very good for ASUS ZenFone
Announcements were made in regard to the features, pricing and availability of the latest additions to the ZenFone and ZenPad families viz. ZenFone 2 Deluxe, ZenFone 2 Laser, ZenFone Selfie, ZenPad 7.0, ZenPad 8.0 and last but not the least ZenFone Max.

Jonney Shih unleashed the superpowers of ZenFone 2 Deluxe, ZenFone 2 Laser. Actress Sonakshi Sinha joined Jen Chuang (from ASUS Design Team) to launch ZenFone Selfie. Sonakshi even tried some selfie on-the-spot. Jen Chuang later unveiled ZenPad 7.0 and ZenPad 8.0. The event also saw the worldwide debut of incredible new model ZenFone Max, which was done by Jonney Shih.

Jen Chuang; Image Courtesy: Vijay Raj - IClickd 

Actress Sonakshi Sinha; Image Courtesy: Vijay Raj - IClickd

Zenny made a cute appearance on stage giving good moments of entertainment.

Zenny and Jonney; Image Courtesy: Facebook Page of ASUS India


Unleashing Superpowers; Image Courtesy: Facebook Page of ASUS India

The details about different ZenFone mobiles are mentioned below.

ZenFone 2 Deluxe: See the Crystal Miracle
ZenFone2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. It includes the latest ASUS ZenUI – the world’s first fully-customizable mobile interface – and Trend MicroTM  security software for safe web browsing.




ZenFone 2 Laser: See at the Speed of Light

It includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. Available in 5 inch, 5.5 inch, and 6.0 inch versions with upto 1920 X 1080 – pixel full HD resolution, ZenFone 2 Laser also incorporates the latest and toughest Corning Gorilla Glass 4. It boasts an upto octa-core 64-bit Qualcomm® SnapdragonTM  processor with upto 3 GB of fast memory for unwavering performance.




ZenFone Selfie: See the Perfect You
ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-colour, dual-LED Real tone flash at both front and rear. It is a trailblazing fusion of fashion, technology and craftsmanship that lets users see their perfect selves. It also has laser auto-focus for ultra-fast shots with complete clarity. Its ergonomic arc design and intuitive rear key makes capturing selfies easier than ever, with live digital cosmetics to aplly some magical glamour – all enjoyed instantly on the stunning 5.5-inch Full HD display.



ZenFone Max: See for Longer
ZenFone Max is the latest addition to ZenFone family. It features an ultra-high-capacity 5000 mAh battery for incredible battery life, plus a 13MP PixelMaster amera with laser auto-focus for near-instant focusing and exceptional clarity.



ASUS ZenPad 7.0 and 8.0
These are the premium 7-inch and 8-inch tablets that combine refined styling, incredible entertainment capabilities with rich and vivid visual experience, and are the world’s first tablets to offer customizable functionality, as well as being the world’s first tablets to integrate DTS-HD Premium SoundTM for the ultimate sound experience.





ZenPad is the world’s first tablet to feature an innovative interchangeable cover design that lets users easily customize their tablet with functional back covers. These can provide extra features and additional colour options, while perfectly matching ZenPad’s looks. Zen Clutch is a sophisticated carrying and protection solution for ZenPad; Zen Case lets users outfit ZenPad in their choice of five sleek or vivid colours and features a fine leather tecture; and Audio Cover brings immersive 5.1 – channel surround sound to a tablet for the first time. Power Case extends ZenPad’s battery life, giving users upto 16 hours of usage to easily get them through their day or even the long international flights.
ZenPad is available with LTE/3G connectivity and phone functionality or as a Wi-Fi- only model.

Comparison with IPhone 6 was done in many of the aspects, whether it was in terms of price range, camera, photo quality etc.

Availability
ASUS ZenFone 2 Deluxe, ZenFone Selfie, ZenFone 2 Laser will be available from August 2015 in India for online purchase through Flipkart, ASUS Exclusive stores and authorized retailers.


Source of Images
Wherever, I have not mentioned any courtesy for images in this post, those photographs are clicked by my mobile. For other images, I have mentioned the courtesy.

I would like to thank my dear friend Vijay Raj who has shared his photographs with me. He is a great photographer as well as a Tech Blogger. Please see more photographs of this event ZenFestival by Vijay at IClickd

I have also picked up a few photographs from the facebook page of ASUS India. Please have a look at this link of ASUS Page.

Further Information
Please visit http://www.asus.com/in for further information.

Pre-Order it here:
http://www.flipkart.com/mobiles/~new-range-of-asus-zenfone/pr?sid=tyy%2C4io