Saturday, April 25, 2015

ASUS ZenFone2 launched: Incredible comes to India


Image Courtesy: http://www.asus.com/websites/global/products/Lk0Sg1Ulh0Ph49Hl/v4/img/index/kv-product.png
April 23, 2015 turned out to be a great day for me, since I witnessed ASUS Zenfone2 launch organized by Indiblogger. It was my first ever bloggers' meet as well. So Double Dhamaka for me. This blog post is about my experience at my first ever Indiblogger's meet clubbed with ASUS Zenfone 2 launch; Incredible coming to India redefining our smartphone experience.

The Entry Gate at Kingdom of Dreams, Gurgaon

I reached the venue Kingdom of Dreams (Gurgaon) much early and was happy to find a few people waiting at the entry gate. 

I could gather that they were my fellow bloggers. Struck a conversation with Nimi Arora, while event crew was getting geared up for our entry to the venue. I was excited to enter inside the premises of Kingdom of Dreams. Was amazed to see the entry area of ​​Nautanki Mahal which was all set for the ZenFone 2 launch. Meanwhile, Jasmeet also joined Nimmi and me, and we three started sharing our blogging experience. Jasmeet was the one who had attended many Indiblogger's meet in the past and she did tell us that this meet was going to be a great event. 


With Jasmeet (center) and Nimi (Right)
After online registration, we went up to the second floor where ZenFone 2 and other ASUS product demo were going on. It was great to see the gadget enthusiast exploring various features and options.


Prerna fantasizing about the ASUS ZenFone 2 which is going to be all hers within a while. 
Congratulations Prerna for winning the same.

Finally, we entered the Nautanki Mahal for the event. It was a starry affair done with grandeur. VJ Anusha Dandekar hosted the show. The Zenfone 2 launch event turned out to be huge success with Bollywood heartthrob and Nawab Saif Ali Khan launching the same amidst glittering flashes by media professionals and bloggers. Famous Bollywood photographer Daboo Ratnani attended the event and Aditi Singh Sharma (Bollywood Playback Singer) sang.



Jerry Shen (CEO, ASUS), Debjani Ghosh (VP - Sales and Marketing Group and MD, Intel South Asia), Derek Yu (Product Marketing Director), Eric Hermanson (Head of Mobile Marketing), Robert Jahns (Instagram Sensation), Peter Clark (Design Center) everybody shared the information regarding this incredible smartphone.

Saif Ali Khan launching ASUS Zenfone 2
The second half after the sumptuous lunch was clubbed with indibloggers' interactions with Anup as host. Evening concluded with  a Panaroma Selfie taken by Jerry Shen himself followed by High-Tea.

Snapshots from the event:
Photographs' Courtesy:



Summing up the event: It was a grand show. Everything, right from the venue to the launch to the food was amazing. Thoroughly enjoyed and met wonderful bloggers like Nimi, Jasmeet, Prerna, Gaurab Mukherjee and many more. Was also happy to meet Indiblogger team: Renie, Karthik, Swati, Anup. (Do I have any regret: Ah! I did not win a ZenFone 2.)

About ASUS ZenFone 2:

Ultra-thin Edges
We can carry this ZenFone2 with lot of pride, since it is beautifully crafted with ultra-thin edges. It has incredibly 3.9mm edges. So, it is extremely comfortable to hold.

Ergonomic design
The iconic ASUS concentric-circle ergonomic design gives ZenFone 2 a premium look and feel. Also, it is handy to carry this smartphone. The curvature provides exceptional comfort and secure grip, and intuitive control and convenience is further enhanced by the rear-mounted volume control key - ideally positioned for the user's index finger.

Performance
ASUS ZenFone 2 is equipped with 2.3GHz 64-bit Intel Atom processor Z3580 and has 4GB RAM. Due to this, everyday experience is up to three times (3X) better and gaming experiences that are up to seven times (7X) faster than its predecessor. So, we can enjoy web-surfing, smooth video playback, great gaming experiences and multi-tasking that does not leave us waiting.

13MP PixelMaster Camera
ZenFone 2's 13MP PixelMaster Camera with its f / 2.0 - aperture lens captures stunning, high resolution photographs with zero shutter-lag. The industry-leading Low Light mode employs pixel-merging technology to capture up to 400% brighter photos at night or in low-light scenes, without the need for a flash. Backlight (Super HDR) mode lets you see clearly through daytime shadow and Super Resolution mode helps us to capture detailed images at resolutions of up to 52MP! Wow, is not it amazing, click wonderful shots and upload immediately. "See, what others can not see" is the punch line for ZenFone 2's PixelMaster camera.

BoostMaster Technology
ASUS BoostMaster technology is very much exclusive to ASUS and it charges devices much faster than traditional speeds. With ZenFone 2, this BoostMaster technology means that our battery is juiced up to 60% in no more than 39 minutes. Charges the phone at double the speed. It means that as a user, we would spend less time waiting and more time enjoying ZenFone 2 with its high-capacity 3000mAh battery that provides more than a full day of use on a single charge.

Personalized ZenUI Experience
ASUS ZenFone 2 is is going to give us more simpler, smarter and more personalized ZenUI experience. The brand-new ZenUI with exquisite visual design has a variety of new features, including ZenMotion, SnapView, Trend Micro Security and ZenUI Instant Updates, that enhance usability, ensure security and privacy, and deliver a seamless user experience.

I have just listed here 5 reasons which may definitely give you insights about this latest product from ASUS - ZenFone 2. Apart from those mentioned above, there are other tempting reasons to be proudly possessing ZenFone 2 viz. its 'Transfusion and Illusion series', available in bright colours, with dual sim facility etc.

Visit http://www.asus.com/Phones/ZenFone_2_ZE551ML/Features/ for the detailed features of ASUS.

The Price Range is also attractive: Rs. 12999  to Rs. 22999  (Four variants). Will be available on Flipkart for sale.

ASUS Chairman Jonney Shih says: "The passion behind the design of ZenFone 2 is never-ending desire to empower luxury for everyone. We have drawn on our considerable engineering expertise and experience with our popular ZenFone to create a smartphone that embodies this ambition. That device is the incredible new ZenFone 2 - luxury that everyone can enjoy. "

I believe that, we can redefine our smartphone experience with Asus ZenFone 2 - a luxury that everyone can enjoy.